DMR 'Digital rights management' were seeking to create a 'sizzle reel' to showcase how music is at the heart of the digital ecosystem, a key message in their current Digital Music Report brochure. The film had to show how music drives digital and social networks and next generation radio services.

It also had to position the music industry as a driver of the innovation that is taking place in the evolving digital world for it's International media and policymakers audience.

Black directed this film with the help of after effects expert Nick Allen.

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