Great Ormond Street's Wishing Well Appeal surpasses all early expectations: £43 million raised. To commemorate and celebrate the public's extraordinary generosity, this famous children's hospital asked us to write and design a fitting brochure that conveyed feeling without sentimentality. Taking children's bricks as our motif, we presented in images the main theme of the 'building for life' acheivement as it unfolded, finishing with a representation of the rebuilt hospital on the inside back page.