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The M factor
We produce a short film each year for the annual Monsoon accessorize managers meeting. The client needed to communicate future trends, but with a fun element to their managers in 10 minutes. Using Monsoon staff, Black created spoof led themes of tv programmes, such as these films based on the X Factor and Trinny & Susannah.
Films were shot in one day on one camera. Staff were not always free, so we created a timing plan of staff availability and storyboard, so everyone knew where to be be and knew their time was not wasted. Using local stores and HQ rooms we were able to dress the shot with limited resources and to keep costs down.