Red Bull iBar

BLACK has found its wings by creating fly on the wall film documents of the new iBar from Red Bull, in collaboration with Carpenter Newby design. The interactive bar, designed by Mindstorm, has customised animations that pinpoint your drink and where your hand is on the bar. The filming also shows the ‘perfect serve’ for a red bull drink. The iBar was located at various venues around the country to promote the 2008 London leg of the Red Bull Air Race.